Our Story and Reason for Being

Be Serene is a WBENC and NGLCC small business supplying extra moisturizing Hair & Skin Care products formulated for diverse patients while still being loved by ALL.

Be Serene was started by two mothers of diverse families. With over two decades of developing hair & skin care products for some of the most well known brands in retail.

Michelle LeClair & Tracy Holland noticed that healthcare facilities were not providing moisturizing products that properly cared for their family members’ curly hair & melanin skin, so they decided to pivot their existing cosmetic businesses into filling this gap.

Be Serene created products that are Sulfate and Paraben free and include 16 moisturizing ingredients, such as, coconut, shea butter and Rapeseed oil, which is light and high in Omegas so it is easily absorbed by the hair strand. There is NO build up or weighing down the hair like other products with heavier waxes and oils. Additional water-soluble ingredients create a nice slip to the hair for less breakage when combing.

Be Serene’s lotion was created for sensitive skin with moisturizing ingredients that absorb quickly and won’t leave the skin feeling greasy. We offer all important products to help manage hair, such as detangle brushes, wide tooth combs, no pull ponytail holders, unisex satin bonnets and leave in conditioning sprays.

Be Serene’s products are formulated with gentle and top quality ingredients that address the need of the diverse patient, but are also loved by the caucasian patient population.

We all want ALL of our family members to feel seen and properly cared for when they need it most.

Who We Are

Tracy Holland

Goodwill Labs Brand CEO
CEO Hatch Beauty Brands

Award Winning 20+
Years as CEO

Manufacturing, Distribution, Product Development

Michelle LeClair

Be Serene President & Founder

Award Winning 20+
Years in Marketing

Product Development,
Executive Roles


Chief Inspiration Officer

Our Mission


Our mission is to formulate and produce products that create peace of mind.


The Only WBENC Supplier of BIPOC Products

We are very proud and honored to be the only WBENC supplier of BIPOC products through Vizient Inc., the largest member-owned healthcare services company.

Be Serene’s manufactures are US based and FDA regulated. 

Be Serene’s goal is to create long term relationships with our clients while supplying innovative and top quality products that create peace of mind for all.

Our Inspiration


What is cultural competence?

The American Hospital Association defines cultural competence in health care as the ability of systems to provide care to patients with diverse values, beliefs and behaviors, including the tailoring of healthcare delivery to meet patients’ social, cultural and linguistic needs.

Why are hair care and skincare so important?

Good hygiene promotes health, comfort, self-esteem and well- being. Basic hair care and skincare are at the heart of good hygiene.

Nurses must be taught how to meet basic hygiene needs in culturally appropriate ways, but there isn’t one definitive way to provide care. Not all skin and hair can or should be cared for in the same way. Incorrect care can be damaging, harmful and could cause permanent breakage or hair loss.

For example, while the structure of all human hair is the same, there are differences in the distribution of lipids in the hair shaft that keep hair hydrated. The scalp produces sebum. This oily substance moves from the scalp along the hair shaft, sealing

in moisture. The straighter the hair, the easier the flow, leaving straighter hair prone to greasiness and daily shampooing is appropriate. At the same time, curlier hair can be prone to dryness as the hair shaft is less saturated with lipids. The more porous or curly the hair type, the more moisture and conditioning are needed. Because curlier hair needs more moisture, it does not need to be washed as often as straight hair and could need a stronger conditioner – including a leave-in conditioner. The American Academy of Dermatology (AAD).