Our Story and Reason for Being
COMPANY OVERVIEW
Be Serene was founded by two mothers, Michelle LeClair and Tracy Holland, who have a combined two decades of experience developing some of the most successful Adult and Baby hair and skincare products for well-known retailers like Trader Joe’s, CVS, Walgreens, Costco, and Ulta.
During the COVID-19 pandemic, as mothers of diverse families, we noticed a lack of high-quality moisturizing products in healthcare facilities, leaving our family members’ hair and skin inadequately cared for.
This inspired us to shift our focus to creating top-quality, safe, clean, and sustainable solutions for diverse patients. The goal was to develop Adult & Baby products that would be suitable for ALL of our family members—African American, Hispanic, Eastern Indian, and Caucasian—so after a year and a half of dedicated development, Be Serene Hair & Body Care for Adult & Baby was born.
"The goal was to develop Adult & Baby products that would be suitable for ALL of our family members..."
Savy
Chief Inspiration Officer
Be Serene’s Baby & Children Hair & Body products are specially formulated for delicate baby skin, using safe, dermatologist-tested, and eco-friendly ingredients.
Our products are formulated with extra moisturizing properties from natural ingredients like rapeseed oil, glycerin and shea butter that deeply hydrate and protect sensitive skin without causing irritation. Be Serene products are trusted for our purity, safety, and ability to maintain skin health, they provide the perfect balance of nourishment and care for newborns and vulnerable patients alike.
In addition to hair and body care, Be Serene offers personalized hair accessory kits, which include, the #1 purchased detangle brush, wide-tooth combs, no-pull ponytail holders, and unisex satin bonnets to protect fragile hair from breakage.
Be Serene believes that everyone deserves to feel seen & properly cared for, especially in moments of vulnerability.
Our Mission
Our mission is to formulate and produce products that create peace of mind.
Our Family & Inspiration
